Privacy Policy

1. Who we are

LaneDeck is an operations platform for owner-operator carriers and small fleets, operated by LaneDeck Logistics, Inc. ("LaneDeck", "we", "us"). This policy explains what information we collect through our website and application, how we use it, and the choices you have.

2. Information we collect

Account information: name, email address, phone number, company, and role, provided when you sign up, request a demo, or are invited to a carrier or provider organization.

Operational data: loads, customers, drivers, rates, settlements, and related records you enter to run your operation.

Usage and device data: pages viewed, actions taken, IP address, browser, and similar diagnostic information collected automatically.

Marketing data: details you submit through our contact and demo forms, plus campaign attribution (e.g., referrer and UTM parameters).

3. How we use your information

To provide, maintain, and improve the LaneDeck service; to authenticate users and secure accounts; to respond to inquiries and provide support; to send service and, where permitted, marketing communications; and to comply with legal obligations.

4. Service providers

We share information with vendors who process it on our behalf, including authentication, database hosting, application hosting, email delivery, and analytics providers. These providers may only use your information to perform services for us. We do not sell your personal information.

5. Cookies and analytics

We use cookies and similar technologies to keep you signed in, remember preferences, and understand how the site is used. You can control cookies through your browser settings; disabling some cookies may affect functionality.

6. Data retention

We retain account and operational data for as long as your account is active and as needed to provide the service, then for the period required to comply with legal, tax, and accounting obligations, after which it is deleted or anonymized.

7. Security

We use administrative, technical, and organizational measures designed to protect your information, including encryption in transit and access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your rights

Depending on your location, you may have the right to access, correct, delete, or export your personal information, and to object to or restrict certain processing. To exercise these rights, contact us at privacy@lanedeck.com.

9. Children's privacy

LaneDeck is a business tool not directed to individuals under 18, and we do not knowingly collect personal information from children.

10. Changes to this policy

We may update this policy from time to time. Material changes will be reflected by updating the "Last updated" date above and, where appropriate, by additional notice.

11. Contact us

Questions about this policy or your data can be sent to privacy@lanedeck.com.